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Assertive body language
Marketing Channel
The path through which goods and services travel from the producer or provider to the final consumer or industrial user.
Corporate Vertical Marketing System
A structured marketing distribution channel where a single company owns multiple levels of its supply chain, such as manufacturing, wholesaling, and retailing.
Contractual Vertical
A system where independent firms at different levels of the production and distribution process work together through contractual relationships.
Supply Sources
Providers or vendors from which companies obtain their raw materials, products, or services.
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