A Specific Category of Data Such as a Customer's Name

question 24

Multiple Choice

A specific category of data such as a customer's name, city, state, or phone number is called a(n) ____.

• A) Object
• B) Record
• C) Field
• D) Table

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Definitions:

Physical Evidence

Physical evidence refers to the environment in which a service is delivered and where the firm and customer interact, and any tangible commodities that facilitate the performance or communication of the service.

American Marketing Association

A professional association for marketing professionals dedicated to promoting and advancing the marketing profession.

4 Ps

A marketing mix model that consists of Product, Price, Place, and Promotion, used for guiding the marketing strategy of businesses.

Exchanges

Platforms or environments where transactions between buyers and sellers take place, often in the form of goods, services, or financial instruments.