In the figure above, item 1 points to the ____ section.
Definitions:
B2C Buying Process
The steps or stages individual consumers go through when making a purchase decision, typically including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Information Search
The process that consumers undertake to gather relevant information about products or services prior to making a purchase decision.
Formal
Relates to actions, processes, or items that follow established conventions or protocols, often characterized by a specific and structured format.
B2B Process
Business-to-Business Process refers to the procedures and activities involved in the exchange of goods, services, or information between businesses.
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