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Monopolistic Competition
A market structure where many firms offer products that are similar but not perfect substitutes, allowing for some degree of market power.
Advertising
The act of promoting a product, service, or brand through various forms of media in order to attract and retain customers.
Standardized Product
Goods or services that are uniform in quality and characteristics across various producers, allowing them to be interchangeable and often leading to competition based on price.
Elastic Demand
Refers to a situation where the quantity demanded for a product or service changes significantly in response to changes in its price.
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