Jen Gately Has Decided to Use Outlook for Her Video

question 244

Short Answer

Jen Gately has decided to use Outlook for her video production company. She has asked her assistant to enter information for all the staff into Contacts. Don Schechter is the first contact that has been entered. Jen asks her assistant to send out a promotional discount for video services to all of her contacts in Boston. What can her assistant do to create a Contact Group for this purpose? Please describe the steps she must use.

Recognize the significance of presenting facts clearly and objectively in claim messages.

Understand strategies for refusing adjustments while leaving room for positive relations.

Know best practices for communicating claims and refusals to maintain business relationships.

Understand the principles of delivering negative news in written communications.

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Definitions:

Marginal Revenue

Marginal revenue is the additional income that is generated by selling one more unit of a good or service.

Marginal Cost

The financial outlay for manufacturing an extra unit of a product or service.

Total Revenue

The total amount of money received by a company for goods or services sold, calculated as the quantity sold multiplied by the price per unit.

Total Cost

Total cost is the complete cost of all factors of production used in producing goods or services, including both fixed and variable costs.