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Keith Wants to Add a Hyperlink to the Name of a Company

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Short Answer

Keith wants to add a hyperlink to the name of a company in his article, so that readers will be directed to that company's Web site when they click the company's name. How does he do this?

Apply knowledge of Myers-Briggs typology to improve communication and interaction in a professional setting.
Understand the importance and methods of analyzing the audience for effective communication and persuasion.
Differentiate between various organizational audiences and their roles in the communication process.
Appreciate the importance of linking new information to prior knowledge when presenting information to an audience.

Definitions:

Profit-Seeking

The motivation or strategy of businesses and individuals to increase their financial gains or profits.

Property Rights

Legal rights to use, manage, and obtain benefits from a resource, property, or invention.

Market Organization

A method of organization in which private parties make their own plans and decisions with the guidance of unregulated market prices. The basic economic questions of consumption, production, and distribution are answered through these decentralized decisions.

Competitive Markets

A market structure characterized by many buyers and sellers, free entry and exit, and products that are similar but differentiated, leading to competition on price, quality, and innovation.

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