Examlex
In the document shown in the figure above, what is the active section?
VALS Profiles
A proprietary research methodology used for psychographic market segmentation, categorizing consumers based on their values, attitudes, and lifestyles.
Psychological Data
Information collected through the scientific study of human behavior and mental processes to understand and predict behavior.
Achievement-motivated
A term describing individuals who have a strong desire to accomplish significant tasks, achieve mastery, and reach high standards of excellence.
Strivers
People who exert significant effort toward achieving personal ambitions or societal standards of success, often in the face of obstacles.
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