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The Nation's Largest Cable TV Company Tested the Effect of a Price

question 110

Multiple Choice

The nation's largest cable TV company tested the effect of a price reduction for premium movie channels. It increased prices from $9.95 to $12 and found virtually no change in the number of customers. What does this illustrate?

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Definitions:

Anthropology

Definition: The study of human societies, cultures, and their development.

Social Neuroscience

An interdisciplinary field that explores the neural, hormonal, cellular, and genetic mechanisms underlying the social structures, processes, and behavior of humans and animals.

Biological Psychology

A branch of psychology that explores the connections between biological processes and psychological phenomena.

Social Cognition

The process of perceiving, interpreting, and reasoning about social information and social relationships.

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