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In a Recent Fare War, WestJet Reduced the Price of Its

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Essay

In a recent fare war, WestJet reduced the price of its one-way airfare from Vancouver to Winnipeg from $198 to $138 to match Air Canada. WestJet matched the fare reluctantly, saying it would cost the company millions of dollars in revenue for those tickets to be sold for less. Air Canada, on the other hand, believed the fare cut would increase its revenue even if rival airlines matched the lower fares. What different assumptions about the underlying price elasticity of demand for airline tickets on that route did each airline believe True?


Definitions:

Criminologists

Social scientists who study crime, including its causes, consequences, and methods for prevention, focusing on societal and individual factors.

Social Environment

The immediate physical and social setting in which people live or in which something happens or develops.

Criminal Status

The designation of an individual or an act as illegal or criminal by legal authority.

Social Factors

Elements that influence society and individual behaviors, including economics, family structures, education, and culture.

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