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In a Recent Fare War, WestJet Reduced the Price of Its

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Essay

In a recent fare war, WestJet reduced the price of its one-way airfare from Vancouver to Winnipeg from $198 to $138 to match Air Canada. WestJet matched the fare reluctantly, saying it would cost the company millions of dollars in revenue for those tickets to be sold for less. Air Canada, on the other hand, believed the fare cut would increase its revenue even if rival airlines matched the lower fares. What different assumptions about the underlying price elasticity of demand for airline tickets on that route did each airline believe True?

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Definitions:

Patients

Individuals receiving or registered to receive medical treatment.

Ease

The quality of being comfortable, free from difficulty or effort.

Stand

A position or opinion one adopts on a particular issue.

Elbow Flexed

Referring to the position of the elbow when it is bent, decreasing the angle between the forearm and upper arm.

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