Examlex
What effect would a tax equal to the external cost on firms that emit pollutants have?
Consistency Principle
The psychological tendency for individuals to seek harmony and consistency among their beliefs, attitudes, and behaviors.
Sleeper Effect
A delayed increase in the persuasive impact of a message, where the message becomes more effective over time after the initial exposure.
Buzz
The word-of-mouth communication that customers generate about a product, service, or company, often seen as a powerful marketing tool.
Herbal Supplier
A business or individual that provides herbs for medicinal, culinary, or other uses.
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