Examlex
What is the additional satisfaction that an individual gets from consuming one more unit of a product called?
Ultimate Consumer
The final buyer who purchases products or services for personal use and not for manufacturing or resale.
Pulling Strategy
A marketing strategy designed to create demand from the end-users, effectively "pulling" the product through the distribution channel.
Demand Generation
Strategies and tactics employed by companies to create awareness and demand for their products or services, often involving marketing and sales efforts.
Market Share
The portion of total sales in an industry generated by a particular company, indicating its competitiveness and dominance in the market.
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