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Case-Based Critical Thinking Questions Case 4-1 Santo Is Creating a Company

question 30

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Case-Based Critical Thinking Questions Case 4-1 Santo is creating a company newsletter for his architectural firm. He has solicited contributions from his colleagues on their current projects, and several people have provided photos of homes and businesses they are currently remodeling. Santo is about to begin compiling all the information using desktop publishing in Microsoft Word 2013. Santo wants to create a WordArt object to include the company's logo, "Creative Interior Design" To do this, Santo's first step is to _______.


Definitions:

U-form Design

A type of organizational structure where activities are divided according to their functions, emphasizing departmental specialization and hierarchical communication.

Chief Operating Officer (COO)

An executive role responsible for managing the day-to-day administrative and operational functions of a company.

Top Management Team

The top management team of an organization refers to the group of senior executives responsible for the overall strategic operation of the firm.

FMCG Company

A company specializing in Fast Moving Consumer Goods, which are products that sell quickly at relatively low cost, such as packaged food, beverages, toiletries, and over-the-counter drugs.

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