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Case-Based Critical Thinking Questions Case 6-1 As your business has grown, you have found it increasingly hard to keep track of your mailings to your customers without using a database, so the time has come to use a database, and with it, mail merge technology. You turn to your friend Thomas, since he has been doing mail merges for a long time and can guide you in the use of this tool in Microsoft Word. Which of the following does Thomas tell you contains variable information?
Life Cycle Curve
A graphical representation of the stages a product goes through from introduction to decline.
Imitators
Entities or individuals who replicate or copy the products, styles, or ideas of others, usually with the intent of capitalizing on the original's success.
Pioneers
New product introductions that establish a completely new market or radically change both the rules of competition and consumer preferences in a market; also called breakthroughs.
Computer Game Companies
Businesses that specialize in the development, marketing, and distribution of video games for computers and other platforms.
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