Vignette #2 Sue and Her Friends Are Having Lunch in the School

question 2

Multiple Choice

Vignette #2 Sue and her friends are having lunch in the school cafeteria. Sue is drinking bottled water, Joe is drinking Gatorade, Ben has a soft drink, Marsha is sipping iced tea, and Tom is drinking vitamin-enhanced water. Tom thinks he is drinking the best beverage of all because it has vitamins, minerals, amino acids, and some herbs in it. Marsha is counting on the caffeine to keep her alert during her English class and Sue thinks she made the best choice. Ben really doesn't think much about what he drinks at all. Let's answer these questions and learn more about these beverages. Ben thinks his choice of a regular soft drink is the best because he spent the least amount of money on it. However, which may be a problem with consuming a lot of soft drinks?

• A) The risk of type 2 diabetes increases.
• B) The risk of osteoporosis and bone fracture increases.
• C) The risk of consuming too much fluoride increases.
• D) The risk of dental caries increases.
• E) All may be a problem except for choice c.

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Definitions:

Demand-oriented

A strategy or approach focused on meeting the needs and desires of consumers to drive product development and marketing efforts.

Expected Customer Tastes

Anticipations or predictions about the preferences and desires of customers in relation to products or services in the future.

Price Level

Denotes the average of current prices across the entire spectrum of goods and services produced in the economy.

Skimming Pricing

Setting the highest initial price that customers really desiring the product are willing to pay when introducing a new or innovative product.