Which of McGraw-Hill's Intangible Assets Gives It the Legal Right

question 18

Multiple Choice

Which of McGraw-Hill's intangible assets gives it the legal right to prevent you from borrowing a textbook from a friend and photocopying several chapters from the book?

• A)Patent
• B)Trademark
• C)Franchise agreement
• D)Copyright

---

Definitions:

Evergreen

Content that remains relevant and useful over a long period without requiring frequent updates.

Heavy Traffic

Heavy traffic denotes a condition on roadways where vehicles are densely congested, leading to slower speeds, longer trip times, and increased collision risk.

Rate of Conversion

The percentage of users who take a desired action, such as making a purchase or signing up for a service.

Advertising Revenue

Income generated from the display, execution, or inclusion of advertisements on platforms, media outlets, or products.