Examlex
Which of the following items below will be subtracted in the financing cash flow portion of the statement of cash flows?
Trade Promotions
Marketing activities executed to increase demand among merchant partners, such as retailers or wholesalers, often through discounts or product display enhancements.
Personal Selling
A sales approach involving direct, face-to-face interaction between salespeople and prospective customers to persuade them to make a purchase.
Publicity
The act of gaining public attention or visibility for a person, product, or organization, often through the media.
Push Strategy
Directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.
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