Examlex
Floating rate bonds
Customer Benefit
The advantage or value a consumer receives from purchasing and using a product or service, which motivates the buying decision.
Patisserie
A shop or business specializing in the making and selling of pastries, cakes, and other baked goods.
Premium Approach
A marketing strategy that emphasizes the high quality and exclusiveness of a product, targeting consumers willing to pay more.
Introductory Approach
The most common but least powerful approach; it does little to capture the prospect’s attention.
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