Examlex
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Environmental Scanning
is the process of systematically gathering information about the external environment to identify potential threats and opportunities.
Competitive Intelligence
The process of gathering, analyzing, and using information about competitors, market trends, and the business environment to support strategic decision making.
Product Positioning
The process of market positioning of a product, including strategies to present a product in the best possible light to different target markets.
Perceptual Marketing
Marketing strategies that focus on influencing consumers’ perceptions and attitudes towards a product or brand rather than its actual attributes.
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Q100: Describe the appropriate procedure for carbohydrate loading.