If You Need to Search for a Value That Santains

question 23

Multiple Choice

If you need to search for a value that santains only a certain sallection of characters, use the ____ operator with a wildcard symbol.

• A) SIMILAR
• B) PATTERN
• C) AS
• D) LIKE

---

Definitions:

Segmentation Variables

Criteria used to divide a market into distinct subsets of customers with common needs or characteristics.

Homogeneous Segments

Market segments that are uniform or similar in terms of consumer preferences, needs, and characteristics, allowing for targeted marketing strategies.

Target Segments

Specific groups within a market at which a company aims its products, marketing efforts, and services to fulfill their particular needs.

Market Segmentation

The activity of dividing a broad consumer or business market into sub-groups of consumers or segments, based on some type of shared characteristics.