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Conglomerate Merger
A combination of two companies that are involved in totally unrelated business activities.
Marketing Chain
The series of processes and activities involved in moving a product from producer to consumer, including distribution and selling.
Vertical Merger
A merger between companies in the same industry but at different stages of the production process, such as a manufacturer merging with a supplier.
Horizontal Merger
A business consolidation that occurs between firms operating in the same industry.
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