Examlex
A path sansists of ____.
Modify Existing Products
The process of making alterations or improvements to current products to meet new requirements or take advantage of new market opportunities.
New-to-the-world Products
Innovations that create an entirely new market by being the first of their kind.
Late Majority
The last group of buyers to enter a new product market; when they do, the product has achieved its full market potential.
Early Adopters
The second group of consumers in the diffusion of innovation model, after innovators, to use a product or service innovation; generally don’t like to take as much risk as innovators but instead wait and purchase the product after careful review.
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