After Setting Up Your Santact List, You Need to Keep

question 74

Multiple Choice

After setting up your santact list, you need to keep the information current and add new information, such as ____.

• A) a new work phone number
• B) a picture
• C) a Twitter acsaunt username
• D) passwords

Comprehend the role of customer relationship management (CRM) and its impact on long-term organizational success.

Recognize the importance of segmenting the market to cater to specific consumer behaviors and needs.

Understand the ethical dimensions in marketing practices, including social responsibility and consumer rights.

Realize the significance of creating a positive customer experience as part of the marketing strategy.

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Definitions:

Contribution Margin

The amount remaining from sales revenue after variable costs are deducted, used to cover fixed costs and generate profit.

Differential Revenue

Differential revenue is the difference in revenue between two alternative decisions or periods, highlighting the potential increase or decrease in income resulting from a chosen action.

Condensed Income Statement

A simplified income statement that presents only key revenue and expense items, ignoring detailed breakdowns.

Discontinuance

The act of ending or terminating a business operation or the production of a product line.