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Retail Life Cycle
The process of growth, maturity, and decline that retail shops or formats go through, similar to product life cycles, reflecting changes in customer preferences and market dynamics.
Market Share
The segment of the marketplace dominated by a specific company or product, frequently measured as a share of the overall sales within that market.
Start-Up Costs
The initial expenses required to establish a new business, including but not limited to licensing fees, equipment, and marketing.
Wheel Of Retailing
A theory that describes how retail outlets enter the market with low prices and simple facilities to then upgrade their operations as they grow.
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