Examlex
Modified Multiple Choice The Normal view is composed of ____.
External Search
The process of seeking out information beyond personal knowledge or experience, typically conducted by consumers before making a purchase decision.
Creation of an Antecedent State
This involves setting conditions or fostering an environment that precedes and influences consumer behavior or decision-making processes.
Problem Recognition
The initial stage in the consumer buying process where a consumer identifies a need or problem that requires resolution.
Internal Search
The cognitive process consumers engage in by recalling information from memory about a product or service as part of their decision-making process.
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