Examlex
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Multichannel Marketing
A marketing strategy that involves interacting with customers via multiple channels or platforms to offer them a seamless shopping experience.
Communication Channels
The mediums through which information is transmitted from one party to another, including verbal, non-verbal, and digital pathways.
Cross-channel Consumers
Consumers who engage with a brand through multiple channels or platforms, such as online, in-store, and mobile, seeking a seamless shopping experience across all touchpoints.
Webrooming
The practice of researching products online before going to a physical store to make a purchase, the opposite of showrooming.
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