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Average Cost
The cost per unit of output, represented by dividing the total production cost by the quantity of units produced.
Marginal Cost
The rise in overall expenses associated with the production of an extra unit of a good or service.
Marginal Revenue
Marginal revenue is the additional income that is gained from selling one more unit of a product or service.
Price Searcher
A firm that determines the price of its products with some degree of market power, usually by differentiating its products from those of competitors.
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