A Marketing Research Firm Selects a Random Sample of Adults

question 32

Multiple Choice

A marketing research firm selects a random sample of adults and asks them a list of questions regarding their beverage preferences. What type of data collection is involved here?

• A)An experiment.
• B)A survey.
• C)Direct observation.
• D)None of these choices.

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Definitions:

Intrinsic Motivation

The drive to engage in activities for their own sake, for the pleasure and satisfaction derived from participation, rather than for some separable consequence.

Extrinsic Motivation

Motivation that is driven by external rewards such as money, fame, grades, and praise.

Reward

An outcome or event that strengthens the likelihood of a behavior by providing a positive consequence or satisfaction to the subject.

Intrinsic Motivation

Motivation driven by an interest or enjoyment in the task itself, rather than relying on external pressures or rewards.