The Manager of the Customer Service Division of a Major

question 17

Multiple Choice

The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder over the past 12 months are satisfied with their products.If there are 4 different brands of videocassette recorders made by the company,the best sampling strategy would be to use a:

• A)simple random sample.
• B)stratified random sample.
• C)cluster sample.
• D)self-selected sample.

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Definitions:

Visual Perception Track

The cognitive process that interprets and organizes visual information from the environment.

Dual Processing

The principle that our mind operates on two levels simultaneously, conscious and unconscious thinking processes.

Consciousness

Awareness and the ability to ponder upon one's personal existence, senses, mindset, surroundings, and life episodes.

Visual Perception Track

The cognitive pathway responsible for processing visual information and recognizing patterns and objects.