Promotional Campaigns the General Manager of a Chain of Fast

question 75

Essay

Promotional Campaigns The general manager of a chain of fast food chicken restaurants wants to determine how effective their promotional campaigns are. In these campaigns "20% off" coupons are widely distributed. These coupons are only valid for one week. To examine their effectiveness, the executive records the daily gross sales (in $1,000s)in one restaurant during the campaign and during the week after the campaign ends. The data is shown below.
Day Sales During Campaign Sales After Campaign {Promotional Campaigns Narrative} Can they infer at the 5% significance level that sales increase during the campaign?

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Definitions:

Availability of Information

Refers to how easy it is to access relevant data or knowledge needed for decision-making or other purposes.

Interpretations of Marketing

The various ways in which marketing activities and philosophies can be understood or explained.

Definition of Marketing

involves the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Market Segments

Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like needs or behavior.