If Cov( X, Y )= 1260, , and

question 110

Multiple Choice

If cov( x, y ) = 1260, , and , then the coefficient of determination is:

• A)0.90
• B)1.23
• C)0.81
• D)0.006

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Definitions:

Promotional Mix

The combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product.

Direct Marketing

A promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.

Merchandising

The practice of promoting the sale of products through effective presentation, selection, and pricing strategies, aiming to enhance retail sales.

Promotional Mix

The combination of marketing tools used by a business to effectively promote its products or services, including advertising, sales promotions, public relations, personal selling, and direct marketing.