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Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.
Unspoken Needs
Customer requirements or desires that are not directly expressed or communicated, often identified through observation, research, or predictive analytics.
Unserved Markets
Market segments that current products, services, or companies do not reach or address.
Market Research Project
A structured initiative that gathers information about consumers' needs and preferences in a specific market.
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