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A PDA differs from a(n)____________________ in that it usually does not provide phone capabilities and may not be Internet-enabled, support voice input, have a built-in camera, or function as a portable media player.
Target Customers
A specific group of consumers at whom a company aims its products and services, identified by characteristics like age, gender, income, and interests.
Demographics
The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify consumer markets.
Tapestry Analysis
A method of consumer segmentation that uses demographic and geographic data to identify, understand, and target specific consumer groups based on their behaviors, preferences, and needs.
Upper-Income
Refers to individuals or households that earn more than the average income level, often associated with higher purchasing power and consumption patterns.
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