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B2C e-commerce occurs when one consumer sells directly to another, as illustrated in the accompanying figure.
Behavior
The way a person responds or behaves in reaction to outside or inside triggers.
Negative Reinforcement
A behavioral strategy involving the removal of an unpleasant stimulus in response to a desired behavior to increase the likelihood of that behavior occurring in the future.
Reinforcing Events
Occurrences or interventions that strengthen a desired behavior by providing positive outcomes or rewards when that behavior is performed.
Positive Reinforcement
A method of increasing the likelihood of a desired response by following it with a pleasant stimulus.
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