Examlex
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Lifestyle Marketing
A strategy that markets products or services to align with the interests, values, and habits of a specific group of people, focusing on integrating the product into the consumer's lifestyle.
Geographic Targeting
A marketing strategy that focuses on appealing to consumers in a specific geographical area.
Differentiated Targeting
A marketing strategy where a company targets several market segments with specific offers, recognizing the unique demands of each segment.
Small Market Segment
A narrowly defined group of customers within a larger market, often characterized by unique preferences or needs.
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