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Incremental Sales
Sales generated over and above a predefined baseline, often used to measure the effectiveness of sales promotions or new marketing strategies.
Operating Expenses
The costs associated with the normal day-to-day operations of a business, excluding costs directly related to producing goods.
Capital Budgeting
The method of assessing and choosing investments for the long term that align with the company's objective of maximizing wealth.
Straight-Line Depreciation
A method of calculating the depreciation of an asset, dividing the difference between its cost and salvage value evenly over its useful life.
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