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Exhibit 17-2 Aggregate demand and aggregate supply curves As shown in Exhibit 17-2, if people behave according to rational expectations theory, an increase in the aggregate demand curve from AD1 to AD2 will cause the price level to move:
Variable Expenses
Costs that vary in direct proportion to changes in an organization's activity level or volume of output.
Operating Leverage
A measure of how sensitive net operating income is to a given percentage change in dollar sales.
Net Income
The total profit of a company after all expenses and taxes have been subtracted from total revenue.
Contribution Margin
The difference between sales revenue and variable costs, indicating the contribution of sales to fixed costs and profits.
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