Examlex
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Pricing
The process of determining the value that will be charged for goods or services offered to customers.
Perceived Value
The worth or importance a product or service holds in the mind of the consumer, which can influence their decision to purchase.
Marketing Mix
A set of controllable marketing tools—Product, Price, Place, and Promotion—that a company uses to produce a desired response from its target market.
Variety Of Products
A wide range of different items or goods offered by a business to meet various customer needs and preferences.
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