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Counterattitudinal Behaviour
Engaging in behaviors that are contrary to one's personal beliefs or attitudes.
Persuasive Communications
Messages designed to influence the attitudes or behaviors of others through the use of argument, information, or appeals.
Two-sided Argument
A form of argument that presents both favorable and unfavorable information about a particular subject to achieve a more balanced perspective.
Persuade
The act of convincing someone to do or believe something through reasoning or argument.
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