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Elaboration Likelihood Model
A theory explaining how people process persuasive messages, differentiating between a central route of careful scrutiny and a peripheral route of cues external to the message.
Personal Relevance Theory
The hypothesis that people pay more attention to and are more likely to remember information that they find personally relevant or meaningful.
Psychological Reactance
A behavioral response to perceived threats to one’s autonomy, often resulting in opposition to being controlled.
Boomerang Effect
A situation where the opposite of the intended effect occurs, especially in a social or psychological context, such as when trying to persuade results in resistance.
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