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Case-Based Critical Thinking Question Ramon works for an Internet travel agency. He is finishing up a presentation accessible by potential clients on the Internet that details the services his company offers. Ramon needs to add some functionality that will allow users the ability to move through the slides of a presentation on their own. Ramon could create and insert ____ into his presentation to access other files he has created in Microsoft Word.
Competitive Intelligence
The gathering and analysis of information about competitors, market trends, and other external factors affecting a business's competitive position.
Globalization and Localization
The balance between adapting business practices to local cultures and markets (localization) while leveraging global trends and economies of scale (globalization).
Scenario-Based Analysis
A method of planning that uses hypothetical situations to anticipate potential challenges and devise strategic responses.
Competitive Intelligence
The gathering and analysis of information about competitors, market conditions, and other external factors that influence competitive advantage.
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