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Prestige Products
High-quality items that are marketed to appeal to consumers' desires for luxury and status rather than practicality.
Lower-priced Products
Items sold at a cost that is below the average price point, often to attract price-sensitive consumers or to compete in the market effectively.
Pricing Orientation
describes a business strategy focused on setting prices based on market factors, cost, customer demand, or competition.
Back-to-school Promotion
Marketing campaigns aimed at students and parents for products and services relevant to the start of the school year.
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