Examlex
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Simple Random Sampling
A type of sampling in which everyone in the target population has an equal chance of being selected.
Internal Company Data
Information collected from within an organization, used for analysis, decision-making, and strategic planning.
Competitive Intelligence
The systematic gathering of data about strategies that direct and indirect competitors are pursuing in terms of new-product development and the marketing mix.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including about potential customers, competitors, and the industry as a whole.
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