You Can Exploit the Power of Branding on a Home

question 77

Multiple Choice

You can exploit the power of branding on a home page by using design elements alone or in combination to establish and maintain _______.

• A) visual identity
• B) a focal point
• C) interactivity
• D) proximity

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Definitions:

Marginal Rate

The rate at which one variable changes as another variable changes marginally or slightly.

Substitution

The economic principle of replacing one input or good for another due to changes in prices or preferences.

Indifference Curve

A graph representing different combinations of goods or services among which a consumer is indifferent, showing preference levels.

Utility Function

A mathematical representation of a consumer’s preference, showing the amount of satisfaction or utility derived from consuming various bundles of goods and services.