Examlex
Web pages intended to be printed should be left full length without "top of page" links.
Adapt Benefits
The strategy of customizing the presentation of a product's benefits to match the specific needs or interests of a potential customer.
Customer
An individual or organization that purchases goods or services from a business.
Gift of Gab
The ability to speak effortlessly and fluently, often used to describe someone who is articulate and persuasive in conversation.
Buying Signal
An indication, either verbal or non-verbal, that a prospect is leaning towards making a purchase.
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