____ Represent Data Using Color and Are Used to Analyze

question 76

Multiple Choice

____ represent data using color and are used to analyze the movement of a visitor's eyes as he or she views a Web page.

• A) Data tables
• B) Frames
• C) Image maps
• D) Heat maps

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Definitions:

Main Effect

The overall impact of an independent variable on a dependent variable in an experiment, analyzing the significant changes or differences.

Factor B

A variable or element in an experiment or model that is manipulated to determine its effect on outcomes, often used in factorial designs.

Interaction Effect

Occurs when the effect of one independent variable on the dependent variable differs depending on the levels or values of another independent variable.

F-Ratio

The ratio used in analysis of variance (ANOVA) to compare the variance between groups to the variance within groups.