Critical Thinking Questions Case 5-2 as a Member of the Web

question 29

Multiple Choice

Critical Thinking Questions Case 5-2 As a member of the Web development team charged with redesigning the Web site for a large B2B e-commerce company, you are asked to make a presentation to top management on planned changes. The marketing manager asks why you replaced the marketing department page's underlined text with bolded and italicized text. You tell him ____.

• A) that underlining text for emphasis confuses visitors who expect that underlining signifies a link
• B) bolded or italicized text looks much more emphatic than underlined text
• C) that using underlining to emphasize text interferes with the clean, professional look of the site's pages
• D) that bolding or italicizing text for emphasis is a better choice for the Verdana font

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Definitions:

Non-Interest-Bearing Note

A promissory note with no interest charged on the principal; repaid at its face value at maturity.

Discount on Note Payable

The difference between the face value of a note payable and its issue price when the note is sold for less than its face value, effectively acting as an interest expense over time.

Interest Expense

Money that an entity has to pay over time for the privilege of borrowing funds.

Liquidity

The measure of a company's or individual's ability to meet short-term obligations without raising external capital, often reflected by the amount of cash or easily convertible assets.