A(n) ____ Is an E-Commerce Online Advertising Program in Which

question 11

Multiple Choice

A(n) ____ is an e-commerce online advertising program in which a Web site pays a fee or commission on sales generated by visitors driven to the site by links on other Web sites.

• A) online advertising network
• B) affiliate program
• C) search tool submission service
• D) none of the above

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Definitions:

Par Value

The nominal or face value of a bond, share of stock, or coupon as stated by the issuer, often used in the calculation of interest payments and dividends.

Coupon Rate

The annual interest rate paid by a bond expressed as a percentage of the bond's face value.

Current Yield

A bond’s annual interest payment divided by its market price.

Yield to Maturity

The total return anticipated on a bond if it is held until the end of its lifetime.