A Small Number of Repeat Visitors to an E-Commerce Site

question 4

Multiple Choice

A small number of repeat visitors to an e-commerce site might indicate that ____.

• A) visitors are not finding useful information or helpful features
• B) Web site promotion methods are working
• C) the site has page that is seldom viewed
• D) shoppers are not being converted into buyers

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Definitions:

Price of Leather Jackets

The monetary value at which leather jackets are offered for sale in the market.

Demand

The amount of a product or service that buyers are prepared and capable of buying at different price levels over a specified time frame.

Inverse Demand Function

A formula that represents the maximum price consumers are willing to pay for a given quantity of a good, illustrating how price is affected by changes in demand levels.

Engel Curve

A graph that shows the relationship between a consumer's income and the quantity of a good purchased, illustrating how spending varies with income.