Critical Thinking Questions Case 7-2 Now That Your New E-Commerce

question 45

Multiple Choice

Critical Thinking Questions Case 7-2 Now that your new e-commerce site is published to a live server, you are ready to direct your Web development and marketing teams to maintain and promote the site. At this afternoon's meeting with the marketing department, you express your concern about how you can be sure the site is "getting the job done" for the company. The marketing manager suggests that ____.

• A) the company join an affiliate marketing program to drive visitors to its site
• B) the company seek out reciprocal links for its site
• C) the company place banner ads on multiple Web sites using an online advertising network
• D) the company contract with a firm of professional marketers that can help develop benchmarks for the site and the Web metrics necessary to compare actual results against those benchmarks

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Definitions:

Electromyograph

A diagnostic tool used to measure the electrical activity produced by skeletal muscles, indicating muscle activity and health.

Muscle Tension

A condition in which muscles remain semi-contracted for an extended period, often as a response to stress or anxiety.

Polygraph

A device used to measure and record physiological indicators such as blood pressure, pulse, and respiration, often used in lie detection.

Ascending Reticular Activating System

A network of neurons in the brainstem essential for regulating arousal and consciousness, influencing alertness and the sleep-wake cycle.