_______ E-Mail Advertising Is Also Called Permission-Based E-Mail Advertising

question 22

Multiple Choice

_______ e-mail advertising is also called permission-based e-mail advertising.

• A) Free
• B) Web-based
• C) Opt-in
• D) Linked

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Definitions:

Two-factor Theory

A theory proposing that emotional experiences arise from a combination of bodily reactions and the cognitive labeling of the reason for the physical reaction.

Cognitive Labeling

The process of identifying and naming emotions and feelings, which can influence how they are experienced and managed.

James-Lange Theory

A theory of emotion suggesting that emotions are experienced as a result of physiological reactions to events.

Cannon-Bard Theory

A theory of emotion that argues that physiological arousal and emotional experience occur simultaneously and independently.